Digital Marketing / Marketing and advertising / Online Marketing are amongst the most used terms of the industry today. However, it is sadly just a number of jargon for most of people who hear it and use it to convey their thoughts. What exactly is digital marketing and what part of it important for today’s business specific person? We’re here to break it down in which you in the simplest words possible.
Online Marketing is simply marketing of your product or service onto digital platforms so as to store onto your loyal consumers as well as increase your reach to new potential target audience rather quickly.
That is the software. That is what Online marketing may be. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is absolutely. Digital / Internet marketing is really a wider concept than the social media marketing in the sense that, all user generated content platforms are available digitally i.e. over the internet. However, there are other platforms that are categorized as digital marketing with the exception social media promotion and marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of your product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It is actually a way to get higher rankings previously search results inside the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it assists stand out on the list of sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it in order to products that possess a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cycles. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy these people so as whenever pests are not reminding them with regards to their visit to the cost.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a huge digital / Marketing and advertising experience, a campaign needs to be developed using all the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771